Many women dream of starting their own business. Not only has this artist achieved that, but she has successfully built a name for herself as one of Vancouver's prominent designers. Step into the world of Shelley Klassen at Blushing Designs.
What began as a love for sewing led Klassen to the Richard Robinson Academy of Design in Ottawa, which taught her the elegance of haute couture and the intricacies of pattern making. Upon graduation, she ventured on a seven-month trip to India, where she fell in love with the fabric, colours and textures of the country's traditional garments. After moving to Vancouver in 1999 and spending a year working in the costume and film industries, Klassen launched the label Blushing Designs. For close to seven years she wholesaled the label before expanding and opening her own shop doors in the summer of 2006. Known as Blushing Boutique, the garments are presented in an elegant setting in her store located at 579 Richards Street. The space is welcoming and fitted with unique, antique furniture which contributes to its stylish atmosphere.
The Blushing label is an outstanding collection of cocktail and party dresses that make the customer the belle of the ball or the spotlight of the season's social event. They are affordable, comfortable, and most importantly, wearable. The designs are feminine, classic and celebrate the female figure. Klassen doesn't want to cut a trendy line, instead she caters to women in their 30s and 40s who want to let their "girly girl out." She wants her customers to be proud of their curves and enhance the features they have. The Blushing wrap dress, a staple in any woman's closet, is easy to wear, comfortable and travels well. It sold out immediately this season prompting Klassen to do another run in four different colours and print schemes.
A recent addition to her repertoire is a new label, Shelley Klassen. This label delves into a line of very wearable separates, suiting and daywear - coordinated pieces for the office and the weekend. Both the Blushing label and the Shelley Klassen label are manufactured locally in Vancouver with colourful and textured fabrics sourced from all over the world. The designer also works with her customers to create a perfect fit, providing on-the-spot alterations and one of a kind custom pieces. Together they choose the fabric, cut and style of the garment to design something unique for a special event or a wedding.
With regular visits from high-visible customers such as television personality Erin Cebula, Klassen's designs continue to reach new audiences. It is no doubt that receiving feedback from customers who wear Blushing, such as "Never in my life have I had compliments like this," is what inspires Klassen to continue producing beautiful pieces.
For more information check out the website at www.blushingdesigns.com or stop by the store at 579 Richards Street.